A favorite trick is the reduction of size in a product while the price remains the same or, in some cases, even rises. For example, a half gallon (64 ounces) carton of orange is now 59 ounces. They don't hide the number. The change is overt but deceitful.
A half gallon of milk (8 cups) no longer says 64 ounces. Instead, the label reads:
Serving Size: one cup.
Servings per container: about 8 (emphasis mine)
Covert and deceitful.
I wonder. Have they thought this through? How much lower can they take the size before it becomes an embarrassment?