Tuesday, April 5, 2011

American capitalism fails again

A favorite trick is the reduction of size in a product while the price remains the same or, in some cases, even rises.  For example, a half gallon (64 ounces) carton of orange is now 59 ounces.  They don't hide the number.  The change is overt but deceitful.
A half gallon of milk (8 cups) no longer says 64 ounces.  Instead, the label reads: 
Serving Size: one cup.
Servings per container: about 8  (emphasis mine)
Covert and deceitful.
I wonder.  Have they thought this through?  How much lower can they take the size before it becomes an embarrassment?

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